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Friday, November 03, 2017

IBPS SO Exam 2017 – Why you should become a Marketing Officer (Scale 1)


The Institute of Banking Personnel Selection (IBPS) has recently released the official notification for the IBPS SO 2017 exam to recruit Specialist Officers in various public-sector banks all over the country. This year, the IBPS has announced a total of 1,315 vacancies. The recruitment is done for six different posts.

IBPS SO 2017 – Post-wise Vacancies

POSTS
VACANCIES
I.T. Officer (Scale-I)
120
Agricultural Field Officer (Scale I)
875
Rajbhasha Adhikari (Scale I)
30
Law Officer (Scale I)
60
HR/Personnel Officer (Scale I)
35
Marketing Officer (Scale I)
195

Here, we will discuss around the post of IBPS SO Marketing Officer (Scale 1). This post is brought to you by Oliveboard, an online exam preparation platform for banking and government jobs.


An IBPS Marketing Officer plays an important role in a bank. Increasing the sales of the bank to make it profitable, maintaining its brand value and identity among the prospective customers, taking care of advertising and social media are some of the major responsibilities of an IBPS SO Marketing Officer. Let’s have a look at the job profile.

  • Coordinate with all other departments of the bank to develop various marketing strategies
  • Managing social media and social media marketing tools
  • Manage marketing campaigns
  • Organize marketing events and promotional activities
  • Coordinate with other departments of the bank to introduce various offers for the customers
  • Manage advertisements both online and offline
  • Coordinate and communicate with PR professionals
  • Prepare budgets for managing activities, agencies and more
  • Supervise and create drafts for various forms of communication
  • Develop marketing strategies and increase profits and sales for the bank
  • Ideate new products and services for the bank and more.


Good Career Growth and Scope of Work

IBPS SO Marketing Officers do enjoy job stability. They have targets to achieve and their performance is periodically reviewed. After few initial promotions, the marketing officers can also get a chance to get into General Banking.

Promotion of an IBPS SO Marketing Officer is based on their seniority, performance, length of service, educational qualification and the respective banks’ promotion policy.

The post comes with lucrative packages and perks. The take home salary of an IBPS SO Marketing Officer scale 1 after his/her appointment will be approximately between Rs. 30,000/- to 38,000/-. The salary scale for the year 2016-17 included. The take home salary of an IBPS SO Marketing Officer scale 1 after his/her appointment will be approximately between Rs. 30,000/- to 38,000/- . The salary scale for the year 2016-17 included:-

Basic Pay
Annual Increment
Number of years
14,500
600
7
18,700
700
2
20,100
800
7
25,700

Other Perks Included
  • HRA: This is paid @ 9.0% or 8.0% or 7.0% depending on the place of posting
  • DA: As per the latest CPI released by the government Rs. 8605.88
  • Special Allowances: these are paid at the rate of 7.75% for a scale-I officer
  • CCA: this is paid at 4%, 3% or 0% depending on the place of posting
  • Conveyance, Newspapers, Entertainment allowance, House & Furniture Maintenance etc.


Hope this gave you a fair idea on the post of IBPS SO Marketing Officer and why you should opt for this position. You can always opt for Oliveboard Mock Tests for IBPS SO exam preparation.




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