Hello and welcome to ExamPundit. Here is a set of English Quiz for Bank Exams in 2015. The following set is based on Cloze Test.
Following passage there are blanks, each of which has been numbered. These numbers are printed below the passage and against each, five words/ phrases are suggested, one of which fits the blank appropriately. Find out the appropriate word/ phrase in each case and mark your answer.
Businesses spend a lot of time and money on choosing just the ___ (1) name for their enterprise. But, all too often choosing the right domain name is left for the end of the business naming process instead of at the _____ (2) where it belongs. Your future customers have to be able to ______ (3) you on the web. Your domain name may be sending the wrong message and ______ (4) you business. When people are given a website and then told it’s .net or .biz, the first thing they think is, “Oh, somebody else got the .com, huh?” Some will even purposefully go and see what company secured .com, maybe they are the one that they should really be dealing with. Even more damaging is the fact that .com is everyone’s ____ (5) when typing. You may know someone’s site ends in .net, but by default you probably often start to type .com. People are busy. Everyone is multitasking and managing a staggering amount of information. The ____ (6) you make someone work to find you the more likely they won’t put in the effort. While there are only so many .com addresses available, it is unlikely that anything else will ever take the place of .com as the default website ending for _____ (7) users. In an effort to get a website ending in .com some business owners get cute and make up their own word. Sometimes service providers have reasonably used their own name as their website URL, but their name is tough for most people to spell. The problem with both scenarios is that once someone has to ask how to spell your domain name they have already convinced themselves it is too hard to remember. If someone has to write down your domain name you are one lost piece of paper away from losing him or her as a ___ (8) forever. People are not willing to put too much effort into finding your site. There are just ______ (9) many options on the web to be bothered by difficult to spell websites. Don’t get too cute when thinking up a company name or domain name. Make it easy. If you want to use your own name, but your name is tough to spell, get a simple domain that will point to your other site. For example if your name is Christopher Zvynski, get another domain called askchris.com that will redirect customers to your site. One company that has built its entire business around a premium domain name that’s the obvious choice for its category is Hotels.com. One of their recent marketing campaigns even featured the tagline, “Hotels.com, the obvious choice”. While the space is fiercely competitive, Hotels.com will likely always be an industry leader because it’s name coincides perfectly with what people are likely to search for or enter into their browsers. How much value does this kind of premium domain name generate? Beyond being easy to find, domain names like Cars.com or Hotels.com send a message to customers that this company understands the web and that they have been around a while. How else would they have gotten such a perfect name? Typical consumers are not thinking that the domain name was probably purchased as a business cost. Customers and clients are judging you by your ______ (10). It may have nothing to do with your quality and abilities, but it is the way of the marketplace. Make it easy for people to find you and you will always have eager customers.
1. (a) exactly (b) right (c) precise (d) correctly (e) truth
2. (a) beginning (b) start (c) proceeding (d) preceding (e) recede
3. (a) identical (b) find (c) come (d) hit (e) draw
4. (a) costing (b) estimate (c) find (d) figure (e) quotation
5. (a) evasion (b) avoidance (c) dodging (d) default (e) internet
6. (a) hardly (b) hard (c) hardest (d) too hard (e) harder
7. (a) any (b) some (c) most (d) much (e) little
8. (a) friend (b) relative (c) foe (d) customer (e) neighbor
9. (a) few (b) many (c) much (d) little (e) too
10. (a) knowledge (b) expertise (c) skills (d) service (e) domain