Marketing Quiz for SBI PO Mains 2015 - Set 12

Hello and welcome to ExamPundit. Here is a set of Marketing Quiz for SBI PO Mains 2015.

1. Buzz marketing is also known as______
(a) Tele-marketing
(b) Marketing through social media
(c) Movie marketing
(d) Word of mouth marketing
(e) None of these

2. An advertisement is a type of –
(a) Direct marketing
(b) Service marketing
(c) Internet market
(d) Open market
(e) None of these

3. One of the characteristics of business market is________
(a) Few buyers
(b) Many buyers
(c) Daily buyers
(d) Small buyers
(e) None of these

4. Target market consists of_____
(a) Set of buyers
(b) Set of sellers
(c) Set of competitors
(d) All of the above
(e) None of these

5. SWOT analysis is the analysis of –
(a) Strength, weakness, operation and threats
(b) Strength, weakness opportunities and threats
(c) Software, weakness opportunities and threats
(d) Strong, weakness, opportunities and threats
(e) None of these

6. Situation analysis is useful for –
(a) Area allocation
(b) Staff analysis
(c) SWOT analysis
(d) Network analysis
(e) None of these

7. A successful "Blue–Ocean" strategies requires –
(a) Effective communication
(b) Innovative skills
(c) Motivations
(d) All of the above
(e) None of these

8. Market research is useful for –
(a) Deciding proper marketing strategies
(b) Choosing the sales person
(c) Choosing the right product
(d) Deciding the selling price
(e) All of the above

9. Cross selling is the basic function of –
(a) All existing employee
(b) Employers
(c) All sales person
(d) Planning department
(e) None of these

10. Value added services means –
(a) Additional services
(b) Paid services
(c) Lead generation
(d) Incentive
(e) None of these

11. E – marketing is the same as –
(a) Virtual marketing
(b) Digital marketing
(c) Real time marketing
(d) E–commerce
(e) All of the above

12. Customization is useful for –
(a) Designing customer specific product
(b) Designing group oriented product
(c) Designing high quality product at low cost
(d) Both B and C
(e) None of these


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