Marketing Aptitude Quiz for SBI PO Mains 2015 - Set 10


Hello and welcome to ExamPundit. Here is a set of Marketing Aptitude Quiz for SBI PO Mains 2015.


1. India is lacking in the development of techniques of marketing because
(a) Lack of marketing personnel
(b) Lack of marketing research facilities
(c) Attitude of Indian Industries
(d) Attitude of Indian consumers
(e) All of the above


2. What are the causes of high marketing costs?
(a) Advertisement charges
(b) Packing expenses
(c) Trade mark charges
(d) Transportation charges
(e) None of these


3. What can be marketed?
(a) Tangible Goods
(b) Intangible Goods
(c) Only Ideas
(d) Only Product
(e) Both (a) and (b)


4. Deciding a particular product which will be produced/distributed by the enterprise is called
(a) Planning
(b) Producer’s Planning
(c) Product Planning
(d) Plan man
(e) Preference Plan


5. Research before production helps in deciding about
(a) Quality of a product
(b) Size of product
(c) Design of product
(d) Colour of product
(e) All of the above



6. Which principle stresses that production process must be as simple as possible?
(a) Principle of Simplification
(b) Principle of justification
 (c) Principle of Marketing
(d) Both (a) and (c)
(e) All (a), (b) ,and (c)



7. Product planning is not an activity. It is a
(a) Boom
(b) Development
(c) Process
(d) Creation
(e) Planning


8. What is one of the main function of the whole seller?
(a) Dispersing
(b) Risk taking
(c) Financing
(d) Transportation
(e) None of these



9. Which one of the following is not a subdivision of a type of product?
(a) Seasonal character
(b) Transportation
(c) Unit Value
(d) Bulk
(e) Perishability




10. Rural sector is defined as
(a) Population less than 5000
(b) Density of population less than 400 per square km.
(c) 25% people engage in Agriculture
(d) 25% of working males are engaged in Agriculture
(e) All of the above




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